Israeli Fiverr Redesigns ‘Gig Economy’ Adding Higher Price Tag

By Aya Ephrati, NoCamels June 19, 2013 Comments

Fiverr is an online global marketplace that offers tasks, services, and micro-jobs, referred to as “gigs”. The startup entered the market in 2010 with a mission: to provide a platform for people to buy and sell a variety of small services typically offered by freelance contractors – such as writing, graphic design, and programming. Fiverr calls this new marketplace the “Gig Economy.”

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Currently operating in more than 200 countries, the company can count over 1.7 million gigs in 120 categories. Whereas the original model allowed gigs to be priced at just five dollars, with the new platform changes, sellers will be allowed to provide services for up to a $500 charge.

The new Fiverr will also offer a much more visual experience, and redesigned special features. The marketplace will now give buyers better visibility of seller rating and delivery time, as well as more advanced buyer/seller analytics. In addition, a new “mission control” dashboard for sellers will help them manage multiple gigs, track their revenues and access analytics on trends, cancelations, buyer demographics and more.

Buying a house, five dollars at a time

“Our goal for this new platform is to empower the creative people of the Gig Economy,” said Micha Kaufman, CEO and co-founder of Fiverr. “We’re seeing users buy houses, cars, and settling college loans with the money they’re making on Fiverr. Small businesses are thriving because of the services they’re finding from our users. This is our passion at Fiverr – helping people make money on their own terms, and to have fun while they’re at it. The new Fiverr is a reflection of the shift from an outdated work model to the new entrepreneur. We will continue to follow this passion and drive this movement forward.”

Fiverr, founded by Shai Wininger and Micha Kaufman, has a team of 70 people with offices in New York and Tel Aviv. The company is backed by Accel Partners, Bessemer Venture Partners and individual angel investors.

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