Grab on to your filters Insta-kooks, because you’re going to go all double-tap for Firegram. The free iOS app, available here is designed to help users promote their Instagram snaps. It delivers as advertised. How the heck it works though has left me scratching my head.
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Let’s back-up for a moment… Besides the personal gratification (greater sense of self-worth) some folks get from Likes to their Instragram photos, there is a much more interesting commercial angle. While I don’t have numbers to substantiate this, if you are an Instragram user, there is no way you haven’t noticed a clear uptick of businesses posting photos with the intent to increase clientele. Personally, I see this best exemplified by some of the top restaurants in Tel-Aviv. Here is Asaf Hadar, a chef at The Salon’s feed, and here is Jonathan Roshfeld’s, of Alma.
Easily arguable that ‘likes’ equal customers, it’s no surprise then to see a tool like Firegram nest itself in the ‘promotion’ nook. Here’s how it works:
When you first launch Firegram you’ll be prompted to log-in with your Instagram username and password. This allows the app to gain access to your photos.
Then, you need to select the photo you want to promote, read as, ‘get a crap-ton of Likes for.’
You’ll be asked to add a single word (but can add as many as you want it seems) that is then added as a hashtag to the photo in the form of a comment.
Now all you have to do is sit back for a few minutes while Firegram does its thing, and… Presto! Your photo now has significantly more Likes.
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Photo: iTunes screenshot