Funtactix: Turning Blockbusters Into Video Games

By Ilana Teitelbaum, ISRAEL21c October 09, 2012 Comments

Here’s some good news for The Hunger Games fans: The books and movies are just a beginning to the adventure. Combining film-quality visuals with interactive storytelling, the Israel-based company Funtactix partners with major Hollywood studios such as Lionsgate, Paramount Pictures, and Warner Bros. to produce video games based on blockbuster movies.

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In addition to the Hunger Games video game, Funtactix now offers games based on Mission Impossible and Rango. All the games are faithful to their film source material, and are free to play for anyone with a computer and a Facebook account.

Hundreds of thousands of players are tuning in to Funtactix games, exploring the worlds and quests that are in constant development by the company. These games are also social, allowing players to join together with their Facebook friends.

Founded in Tel Aviv in 2006 by Yaron Leifenberg and Ilan Gracier, Funtactix is backed by Jerusalem Venture Partners, has raised $10 million to date, and has studios in Tel Aviv, Jerusalem, Los Angeles and New York. The company consists of 25 employees, the majority of whom are based in Israel.

Sam Glassenberg, now CEO of Funtactix, met with Funtactix developers in 2008 when he was lead program manager for DirectX Graphics at Microsoft. Glassenberg, who had always wanted to see video game development take off in Israel, spotted enormous potential in the technologies at Funtactix, and left Microsoft to help propel the company to greater success.

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Photo by Funtactix

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