‘Commerce Sciences’ Launches E-commerce Personalization Toolbar

By Merav Turel, NoCamels August 08, 2012 Comments

Commerce Sciences, an Israel-based startup, last week launched into open beta after being in “stealth-mode”, revealing its share in the e-commerce market.

Commerce Sciences is developing a holistic e-commerce personalization tool called the Personal Bar. It is a toolbar available for retailers as an add-on which floats at the bottom of online retailers’ pages.

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The bar is intended to make it easier for shoppers to interact and engage with the brand by giving real-time feedback.  It also provides buttons, tools and links, as well as integration with buyers’ social media platforms.

“The main advantage of it is the fact that it’s always on – floating at the bottom of all site’s pages and can contain all of the store’s key assets,” explained co-founder and CEO Aviv Revach in an interview with Tech Crunch. “Online retailers have many specific needs which we address and will continue to answer as we move forward,” he added.

One minute implementation

Eyal Brosh, Founder, COO and VP R&D says that implementing the toolbar is a one-minute, one-click process. As a retailer, all you have to do is add a Javascript tag to the company’s code and then personalize the toolbar as you wish through an internal portal.

Commerce Sciences - Technology News -Israel

The Personal Bar

For instance, retailers can customize their bar to encourage their customers to publicize them through immediate rewards such as coupons. Actions such as a Facebook “like”, tweeting or pinning to Pinterest, can grant the customer an immediate personalized coupon. Additionally, the bar could remind them they have a discount available as they browse through the website. As those shoppers reach checkout, the coupon is automatically applied to their purchase, thus eliminating the need to manually submit its details to receive the discount.

The bar comes in two forms; Business or Enterprise. Currently, the business version is free for websites with over 400,000 users a month.

“As we all know, the e-commerce market is growing at a very fast pace and the future lies in tailoring the experience for each individual in a personal manner. Early customers of our Beta product would benefit from joining our upcoming ‘Get Personal’ program, taking part in bringing personalization into new horizons,” Revach believes.

Personalizining shoppers’ experience

According to the company, the end goal is to help retailers personalize the many aspects of the shoppers’ experience, regardless of platform. They are hoping to achieve it by building their plug-in to effortlessly integrate with all the popular e-commerce platforms such as X-Cart, Magento, osCommerce and Zencart.

The company was officially founded in late 2011 by Aviv Revach, who previously co-founded Mominis, and Eyal Brosh – ex-VP R&D of Flash Networks. The two are both Israeli intelligence corps alumnus with a business, technology and data analysis background.

Revach and Brosh said that they are focused on bringing together methodologies and technologies from the fields of behavioral economics, big data and predictive analytics to create what will eventually be an end-to-end personalization platform for e-commerce players.

Last month, the two received a declaration of confidence from Eric Schmidt’s Innovation Endeavors, T5 Capital, Genesis Partners and additional angel investors, which together completed the company’s seed round at a total of $1.8 million. The companyis headquartered in Herzliya, Israel, with a sales office in Palo Alto, CA.

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