Israeli Gov Launches App For ‘Thinking Green’

By Tal Sandler, NoCamels May 07, 2012 Comments

Israel’s Ministry of Environmental Protection has launched a new mobile app that encourages environmentally-friendly behavior, intended to teach people how to lead a greener life and save money.

The free app was launched as part of the ministry’s Let’s Think Green campaign.

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“After years of being accustomed to commercials that encourage wasteful and unnecessary consumerism, we stand on the same stage and call for smart consumerism,” the Minister of Environmental Protection, Gilad Erdan, said.

He added that “we will continue to address the public wherever it may be: on television, the internet, and smart phones, in order to raise awareness to the fact that with small behavioral changes, each and every one of us can save hundreds of shekels and reduce environmental damage.”

Green Tips

The app has several tips on how to cut costs by implementing green behavior at home, at work, on the road and in nature.

The app is introduced by the popular Israeli comedian Tal Friedman, whose character guides the users in an amusing way.

Here are some of the tips you can find on the app:

• Driving 90 km/h instead of 110 km/h reduces gas consumption by 15 percent
• An electricity saving light bulb consumes five times less electricity than standard light bulbs and still produces the same light intensity.
• Driving at a steady speed while avoiding acceleration or strong braking decreases fuel consumption.
• Disconnecting chargers and electric appliances after use reduces electricity consumption. These devices continue to consume power even when not in use.

The app also has a Test Yourself questionnaire that examines users awareness of financial savings made possible by “thinking green,” based on the environmental tips.

The app, called “environment – let’s think green” in Hebrew, is available for use in Hebrew, English, Russian and Arabic.

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