Tel Aviv University And Google Team Up To Make Your Computers Feel Sorry

By Ron Ben-Tovim, Haaretz April 17, 2011 Comments

Ever wish your computer felt sorry for not providing you with the results you wanted? Well, the day your computer guiltily racks its virtual brain trying to understand how he can avoid making the same mistakes is closer than you may think.

A new venture initiative by Tel Aviv University researchers, lead by Blavatnik School of Computer Science’s Prof. Yishay Mansour, and funded by Google is aiming to change the way computers prepare for the future by making them take a good hard look into the past.

By providing computers with the ability to learn from past failures and unwanted results, the TAU researchers say they could better prepare for future tasks, minimizing the element of “regret.” “We are able to change and influence the decision-making of computers in real-time,” Prof. Mansour said.

“Compared to human beings, help systems can much more quickly process all the available information to estimate the future as events unfold — whether it’s a bidding war on an online auction site, a sudden spike of traffic to a media website, or demand for an online product,” Prof. Mansour added.

According to a TAU press release, U.S. internet giant Google stepped in to fund the project in the hopes that it would be able to use the research “to improve its own online technologies and businesses, such as its AdWords and Adsense advertising platforms.”

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Photo by casey.marshall

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