Thirty entrepreneurs and researchers led the list this year, joined by VCs, activists, athletes, a composer, a sommelier, a musician, and a cosmetics company founder.

Automotive-oriented companies and startups make up the bulk of the Israeli businesses currently showcasing their innovative solutions at the annual Consumer Electronics convention, the largest tradeshow of its kind.

The Tel Aviv startup runs pilot projects in the UK, the US and in Israel, and plans to make its debut at CES next month.