This Israeli-developed technology is disrupting the advertising and film industries with viewer-chosen characters, plot twists and endings.

Young Israeli director Vania Heymann creates awesome interactive video for CeeLo Green’s latest single, “Robin Williams”.

Vania Heymann's latest music video features some of your favorite artists hilariously dubbed by Israeli comedian Roy Kafri.

Prepare to laugh, as we compiled a list of the 10 funniest Israeli startup videos. These include everything from poisoning Bar Refaeli, to featuring the fake sign language interpreter from Mandela's funeral, to our very own NoCamels' Managing Editor - and sometimes TV star - Avner Meyrav.

Bob Dylan’s 1965 classic “Like a Rolling Stone,” was for the first time given an official music video last month, when Israeli startup Interlude transformed it into a boundary-breaking interactive clip. TIME voted it "Best Video of the Year."