The guys at Rusty Brick now their Torah and know their iPhone. Bellow is a quick selection of apps from people who are not afraid to mix religion and technology.
Watching this video is cool just for the casual way the guy switches from reading ancient Hebrew blessings to scrolling the iPhone. This is a Siddur app demo – allowing you to carry at entire legacy of Jewish traditions on your lovable mobile device.
Have a craving for Gefilteh Fish, or just some kosher salad – yet stuck in a foreign place. Have no fear! this little handy app converses with your GPS and finds you the closest Kosher restaurant. You can even filter from dairy and meat venues, and also select different types of cuisine.
Mikvah – a Jewish ritual bath site – is an integral part of Jewish religious life. Being a very touchy subject, we kinda felt sorry for the obviously religious narrator in the next video, trying to deal with the less “clean” aspects of Jewish life.
Jewish radio links you into the great aether of Jewish radio. The funny thing about this video is the first two stations were quite pop-y rather than Jewish-y. Get your kosher waves today!
This one is not from Rusty Brick, but it will fill your hearts with joy, bringing your own Jewish grandmother to you iPhone. iGavolt –
NoCamels.com is giving away 5000 shekels to the creator of the most watched video (Rules In Hebrew)

NoCamels.com, a division of The Asper institute at Communications School, IDC is proud to present the 2009 ‘Israeli innovation video competition’.
Directors, writers, creators! We know that you have so much to show and tell the world about Israel and we welcome you to participate in a unique competition where you get to show the world “Israel behind the headlines”.
Dr. Noam Lemelshtrich-Latar, Dean of the Sammy Ofer School of Communications at IDC, Herzliya said: “The Asper institute for new media diplomacy not only teaches the most advanced methods for content production, management and promotion but gives the students opportunities to practice positive activities, giving them tangible experience in the field of interactive content and digital new media.”
Dr. Oren Zuckerman, Interactive Specialty Head of the Sammy Ofer School of Communications at IDC, Herzliya said “Leading schools around the world, including ourselves, are focusing on active research performed by the students, by initiating real content activities – not in theory but amidst real audiences. The Israeli innovation project NoCamels is a good example of content activity that involves all aspects in the activities of leading world media corporations – content creation, marketing and using advance media for promoting exposure.”
The rules:
1.Anyone is invited to submit a video and be entered into the competition.
2.Shoot and edit a short video (2 to 5 minutes).
3.The video content has to deal with Israeli innovation: Anything new, positive, different and interesting which relates to Israel in some way or another. It can be about company, music group, factory, exhibition or anything else – there are no boundaries.
4.The video must be in English. If not in English directly, then the use of subtitles is possible.
5.The video must be submitted by June 30st, 2009 but it is recommended that you submit yours as soon as possible in order to have enough time to build up views.
6.Digital file submission only (Mpeg4, avi, mov etc. but not flash) using one of the following:
a.Email, as an attachment. Please note size restrictions on different mail servers. Email to NoCamels.com@gmail.com
b.File transfer service such as yousendit or an FTP server.
c.CD sent via mail (snail-mail) to:
Dean’s Office,
Sammy Ofer School of Communications
Interdisciplinary Center (IDC) Herzliya
P.O.Box 167
Herzliya, 46150, Israel
7.Along with each video please provide your name, email address, phone number, video’s title and a short, informative 1-2 paragraph description of your choice of topic for the video. All information must be sent in English.
8.We (the NoCamels team) will add the closing and opening credits, and upload the video to different sites (youtube, veoh, etc ) ; promote via social networks (such as facebook and twitter) and social book marking sites (dig, stumbleupom and the likes) and even send you the links to the videos so you can promote yours to your own contacts.
9.The winning of the competition is based on the combined number of views each video gets on all the platforms until June 30th, 2009. It’s simple, the video with most views wins!
10.The competition will end with a concluding event where a panel of judges, including high ranking researchers of media and innovation, media company managers, bloggers and hedge funds executives, will view and comment on the videos.
11.At the event, each judge will be able to give a bonus of 5000 views (or 10% of the original views, the biggest between the two) to a favorite video.
12.The creators of the 10 most viewed videos will receive a diploma from the IDC Communications School.
13.IDC Herzliya, The Asper Institute and No Camels reserves the right to not publish or refuse publication of any video for any reason, including low quality and derogatory content.
14.IDC Herzliya, The Asper Institute and No Camels reserves the right to use any of the videos or any selected part of them, along with the cited names of the creators. This does not include the use of these videos for commercial purposes.
Don’t:
1.Upload the video to your own site choices and then send us the link. Only videos that we upload to the sites will be counted among the entries. Don’t worry though, we’ll send you the links so you can send them to your friends.
2.Important! Don’t include materials (music, video, pictures) which you don’t have copyrights for.
3.No harmful messages such as sex or violence. No swearing please.
4.No slandering of Israel will be permitted. Although, as an academic institution we believe that everyone has the right to free speech and criticism, this project is for positive public diplomacy of Israel online. We are giving you the chance to show the world why Israel is the place to be and we ask that all entrants kindly act accordingly.
City-cast is an urban media experience that connects people with the personal history of their city and neighborhood. We propose a user-generated content system using a combined approach including (a) custom cellphone recording and uploading, (b) content editing and narration, (c) web, gallery, and situated cellphone listening, (d) online voting, and (e) traditional and podcast broadcast radio.
With city-cast, people can collect personal stories associated with urban locations through a unique cellphone interface. The stories are automatically geo-tagged and edited into a broadcast-quality documentary. Listeners can experience these stories situated in the original setting, and vote for them through their cellphones and online. A weekly radio show will present the highest voted stories in a one-hour radio show.
A city is made up of millions of stories and its oral history is embedded in its streets, parks, and buildings. The project will create a unique urban radio experience which will connect people with the lives of those who have lived in the city before them.
More Information: IDC milab
Credits: Dr. Guy Hoffamn, Dr. Oren Zuckerman, Eyal Toledano, Yael Natan, Noa Morag, Inbal Doron, Nimrod Gat, Daniel Shein, Shawn Mautner and Ronen Avidar.
Tunewiki delivers social media player including song lyrics synchronized to the music playing, a one-click music video link, music maps and charts based on actual playback count, and deliver new playback experience on PC, Google Android phone (won 1st prize in the ADC competition), an Apple iPhone/iTouch, Intel MID and a variety of other music-enabled mobile devices.
A collaborative community of users enters or corrects lyrics and synchronization information that can be shared by all, a process similar to sites such as Wikipedia.
The site launched in late December 2007 and is wildly successful, supporting more than 1.5 million downloads of is software.
Cool fact: The main TuneWiki website is powered by “MediaWiki” wiki software.
Just sexy media product? no! much more than that…

Tunewiki
It is a consumer media product that allows people to experience music with others in their social network.
TuneWiki’s social media player is the first to integrate music and video with legal, synchronized lyrics and a social network.
The lyrics, data and synchronization are contributed by the community, using wiki technology and are been licensed from the publishers.
TuneWiki MusicMap displays the approximate geographic location of people listening to specific songs and artists.
LiveCharts allows consumers to access a real-time music popularity list by country or state, and listen to music from other cultures with lyrics translation to their preferred language.
9/25/08 — Won the first prize – Google Android Competition
Source: http://www.crunchbase.com/
In a perfect world, you could interact with your friends online anyway you want. There would be no boundaries, no limits on platforms or networks, and you could pkay or chat with your buddies from system to system any time…
Sounds nice, eh? Problem is, this vision is quite Utopian (like Ohad Barzilay’s Mytopia suggests. Many try to bring uniformity online, like OpenID for web identity or Trillian for IM clients. But Barzilay’s vision took him further. He wants to run a gaming system across multiple platforms, with combined stats, credits and rankings. You won’t care what system your game rival uses or what app he is plating from – just that he plays.

Amobee
Amobee has developed an ad-serving platform allowing mobile operators to inject ads into different types of mobile content, such as video, music, and games. They hope to allow all members of the mobile content and data value chain to generate new revenues from advertising. The company claims to provide “precise contextual and behavioral targeting across all users on all handsets for all non-voice related applications and services.”

And above all…Amobee Media Systems, the world leader in advertising solutions for mobile operators, has been selected by Israel’s leading publisher Globes and Ernst & Young Israel as the most promising start-up of 2008 / 2009.
And the future? In the hands for Amobee: Bruce Golden, one of Amobee’s lead investors and a partner at Accel Partners, said, “We believe that the iPhone, and other similar class devices, will trigger an explosion in demand for mobile content. Mobile operators have a gigantic opportunity to capitalize on this growing demand for rich media content, but they need a way to monetize it. Amobee provides that crucial monetization capability, which is why it is considered strategic to the mobile operators.”
Source: http://www.crunchbase.com/company/amobee
Source 2: http://www.amobee.com/main/operators.htm
Guy Ami-Ad is the Ceo and Founder of Mobi, a company created for the sole purpose of mobile advertising.
Guy describes his ideas as ones that are being repeatedly rejected by the board of directors, a fact that doesn’t seem to discourage him from trying on.
We met him at a Mobile Monday (MoMo) Tel-Aviv event, where he was doing a presentation between one free beer and another.
Nocamels also on