Contentsquare, a digital experience insights platform used by brands such as AccorHotels, Sephora and Walmart, acquired Israel-based experience analytics company Clicktale, the company announced this week.
Founded in 2006 by Dr. Tal Schwartz, Clicktale provides customer experience analytics and works with clients such as Dell, RBS and T-Mobile.
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The financial terms of the deal were not disclosed.
The acquisition “creates the definitive global leader in the experience analytics market,” the companies said in a press release. Collectively, the two companies “analyze nine trillion digital interactions every day to provide ready-to-use KPIs, benchmarks and recommendations many prestigious brands rely on to improve their digital conversions, revenue and loyalty.”
Together, the companies say they will serve 600 enterprise clients around the world, including 30 percent of the Fortune Global 100, and a global community of 12,000 users comprised of analytics, e-commerce, e-merchandising, content, marketing, UX and IT professionals.
“The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product — on visitor behavior,” said Jonathan Cherki, founder and CEO of Contentsquare. “Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behavior online and shaping a future of addictive customer experiences.”
“Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation,” said Shlomi Hagai, CEO of Clicktale. “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”
The combined companies will not employ 550 employees, including nearly 200 in integrated R&D teams in Paris and Tel Aviv.