Israeli AI Visual Management Startup Applitools Raises $31M

April 17, 2018 | Israeli company Applitools announced that it raised $31 million in Series C funding led by OpenView, with participation from its existing investors Sierra Ventures, Magma Venture Partners, iAngels, and La Maison. Applitools platforms allow users to automate application tests that usually would be conducted manually, seeing how the app would appear on browsers, devices and more. Applitools said in a statement that it will “use the investment to fuel market expansion of its AI-powered visual testing and monitoring solution by scaling its R&D, operations, and sales.” Applitools CEO Gil Sever said, “Our mission is to help customers automate all visual aspects of application delivery, and address the growing importance of providing exceptional digital experiences across any device, browser, operating system, and language. We are excited to partner with OpenView to scale our enterprise-grade platform to support digital transformation with the velocity and quality that businesses demand.” Since it was founded in 2013 by Sever and Adam Carmi, Applitools has raised more than $46 million. Applitools sayd it developed the first and only “visual AI engine (Applitools Eyes) that mimics the human eye and brain in a reliable and scalable fashion.” The company says the tool has tens of thousands of users across more than 300 companies, and “recently crossed a total of 100 million visual comparisons and one billion component level validations.” Applitools is headquartered in San Mateo, California, and has an R&D center in Tel Aviv.