Houzz Acquires Israeli Startup IvyMark For Reported $40M
February 7, 2018 | The Israeli-founded interior design company Houzz, valued recently at $4 billion, has acquired an Israeli startup that developed a business management tool for designers and vendors for an undisclosed amount, but according to Globes report ranges between $30-40 million. Alon Cohen, Houzz co-founder and president, said in a press release, “IvyMark has built an incredible platform and team that align with our mission of providing the best experience for home renovation and design, by helping design professionals manage their business. We are excited to bring the power of IvyMark’s software and community to more professionals.” IvyMark, headquartered in New York with Tel Aviv offices, was founded in 2016 and previously raised $2.9 million from Disruptive VC, Pitango, and NFX. IvyMark cofounder Lee Rotenberg said the company was “delighted to join forces with Houzz, a natural fit for IvyMark when it comes to innovation, culture, and user base.” Alexandra Schinasi, also an IvyMark cofounder said, “Houzz will allow us to continue on our mission of modernizing the way interior designers do business, while introducing Ivy to a massive audience and opening the door to new opportunities.” Houzz is headquartered in Palo Alto.