Wix To Skip TV Advertising For 2018 Super Bowl
December 7, 2017 | Wix has advertised for the Super Bowl for the past three years, but this time, they have decided to move in a different direction. Instead of having their television commercial air during the game on February 4, 2018, the cloud-based web platform will push their focus towards digital ads, the company’s Chief Marketing Office Omer Shai told Calcalist. While Shai affirms that the company’s marketing budget has increased, they are spending the money differently and “adjusting where our audiences are.” Shai says that the company also has their own advertising agency in-house and can produce more of their own content. They also have been looking for web designers and developers who can be reached online rather than on television. Founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix has run ad campaigns using recognizable celebs like fashion model Karlie Kloss and Israeli breakout actress Gal Gadot.