December 25, 2017 | Israel’s Ben-Gurion University has teamed up with auto giant Mercedez-Benz for a new challenge, offering students a platform to come up with new ideas for multinational corporations. Ben Gurion’s Bengis Center for Entrepreneurship & Innovation in the Guilford Glazer Faculty of Business and Management has launched its new innovation platform last week with a find the “Next 100 Million” challenge in collaboration with Mercedes-Benz. Defining what the “100 million” is is part of the challenge. According to a statement from the university, the Challenge innovation platform connects competitors to real-world opportunities and offers global organizations a way to present current challenges with new and innovative thought processes from students. Israeli students from various fields and backgrounds are invited to develop ideas over the next month. According to Professor Oded Lowengart, Chairman of the Bengis Center, Mercedes-Benz recently launched its R&D center in Israel and Ben-Gurion University is one of the first to collaborate with them. Daimler AG’s Mercedez-Benz runs 25 R&D centers across the globe.