WhiteSmoke Acquires Wise Data Media
February 2, 2017 | Israeli digital marketing and ad services company WhiteSmoke has acquired Israeli company Wise Data Media for up to $5.3 million. The acquisition is part of WhiteSmoke’s growth strategy to deepen its operations in web and mobile ad services and expand operations in video ads. Wise Data Media has developed a technological solution for advertising media buying processes, with a focus on video advertising – automatically with no human intervention. Wise Data Media Corporation was founded in 2012 by CEO Tomer Sade, former CEO of Publicis Group’s E-dia og IL advertising agency and CEO of the advertising agency Saatchi and Saatchi Interactive Israel. As part of the acquisition Sade and 16 Wise Data Media’s employees will join WhiteSmoke’s Israel office.