SocialCode Buys Israeli Startup MentAd
January 4, 2017 | US media and analytics company SocialCode has acquired Israeli startup MentAd. Based in Tel Aviv, MentAd has developed a predictive marketing technology platform to deliver additional scale and performance to social, mobile and video advertising for leading brands. The company was founded in 2011 by Yuval Baror and Daniel Romano and has raised $4.7 million to date from OurCrowd, Blumberg Capital, Titanium, and Edison Partners. No financial details about the acquisition were disclosed.