“The regret of my life,” artist/singer Yoko Ono once said, “is that I have not said ‘I love you’ often enough.”
Tapping into that sentiment, a new Israeli app gives everyone an opportunity to communicate with their loved ones from the great beyond.
Get our weekly highlights directly in your inbox!Sign up
With SafeBeyond, you can decide when you want those messages released to your loved ones. It could be on a specific date like a 21st birthday, or a special wedding anniversary. The recipient is then notified through a push notification on their smartphone that they have a message waiting for them.
A digital inheritance
Israeli entrepreneur Moran Zur created SafeBeyond, as a ‘digital inheritance’ after doctors diagnosed his wife with brain cancer.
“We had a three-year-old kid at the time,” Zur tells NoCamels. “We wanted to make sure that he would get the chance to know his mother for many years to come, no matter what happens.”
This turn of events prompted Zur to leave his job of five years as CEO at one of the leading and largest investment houses in Israel, and to found SafeBeyond in 2014. The startup has already raised $1.5 million from investors. To date, the company has some 20,000 users and expects to grow further as they begin to collaborate with family-oriented websites. Though the app is free, SafeBeyond charges $3.99 a month for extra storage space (for messages, videos and photos, etc.) over 1 GB.
According to Zur, “there are so many things we don’t plan for in life, and things we don’t think to discuss with our loved ones while we are with them – SafeBeyond will change that. SafeBeyond was established to ensure that users could be both in control of their digital legacies, and be there, in a virtual way, for the people they care about, at the times when they are needed the most.”
To be prepared
SafeBeyond’s unique technology and service “redesigns” the perception of death, empowering all people to better prepare for the eventualities of life. Users can assign a trustee, who will be responsible for their digital will, and heirs, who will receive the components of the digital time capsules.
The interface is user-friendly and messages are sent based on unique dates, events and geo-based triggers. This means the user can schedule birthday messages that are date-based or a wedding message which is event-based. Geo-based triggers will send a loved one a message when they are at a location. For instance, you can send your spouse a message every time they are at “your place” or send a video of a cherished memory.
Unsettling or comforting?
Some digital experts say people may be unsettled by receiving messages from loved ones years after their death. On the other hand, some may view SafeBeyond’s service as comforting, as if the dearly departed is reaching out to them on their special occasion.
No matter the situation, Yoko Ono was right. We don’t tell our loved ones we love them often enough.
Photos and videos: SafeBeyond, Leah Tardivel