Viggle, a loyalty program for television created by Function(x), announced its acquisition of the assets and business of the Israeli company Loyalize for $5M. Loyalize enables brands and content providers to engage with nationwide audiences during live TV shows, sporting events and political debates via their smart phones, tablets and laptops. Due to the acquisition it will be integrated into Viggle’s product, which rewards its users for checking into the television shows they’re watching. View and share
‘Viggle’ Acquires Israeli Audience Engagement Company ‘Loyalize’
News Flash · Tagged: acquisition, audience, Loyalize, news flash
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