Kontera – New advertising solutions

Kontera, which has offices in both the US and Israel, offers advertisers and publishers in-text advertising solutions. After placing Kontera’s JavaScript in your code, their system will automatically create in-text ads throughout your site.

Kontera

How it works? Kontera’s ContentLink service dynamically finds “contextually relevant keywords” on publishers’ web pages, which are then automatically turned into links.When a user mouses-over a link, an ad displays on the page.

There are five different ContentLink ad formats – text only, text with an image, banner, video, and flash.

Important tip: many of Kontera’s publishers use the service as a compliment to AdSense.

Kontera claims that their technology produces better relevancy & ROI.