Amobee-A wonderful ad-serving platform!

Posted on: Sunday, January 18th, 2009
Comments: 0

Amobee

Amobee has developed an ad-serving platform allowing mobile operators to inject ads into different types of mobile content, such as video, music, and games. They hope to allow all members of the mobile content and data value chain to generate new revenues from advertising. The company claims to provide “precise contextual and behavioral targeting across all users on all handsets for all non-voice related applications and services.”

amobee2

And above all…Amobee Media Systems, the world leader in advertising solutions for mobile operators, has been selected by Israel’s leading publisher Globes and Ernst & Young Israel as the most promising start-up of 2008 / 2009.

And the future? In the hands for Amobee: Bruce Golden, one of Amobee’s lead investors and a partner at Accel Partners, said, “We believe that the iPhone, and other similar class devices, will trigger an explosion in demand for mobile content. Mobile operators have a gigantic opportunity to capitalize on this growing demand for rich media content, but they need a way to monetize it. Amobee provides that crucial monetization capability, which is why it is considered strategic to the mobile operators.”

Source: http://www.crunchbase.com/company/amobee

Source 2: http://www.amobee.com/main/operators.htm

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Amobee-A wonderful ad-serving platform!